GIOIA – The jewelry brand. GIOIA is italian word that means “Happiness”, “Precious Object”, “Jewel”. Great branding shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product or service is right for them.

Challenge to design GIOIA Branding is to create something which looks feminine, Minimal but attractive and Luxurious. And lastly the final result is here…

Combination of brand typography, sparkle element and perfect position of element defines how luxurious GIOIA is.